The Gap Between What a Process Claims to Do and What It Actually Does — That's Where Customers Get Hurt.
Phil Siefke built Expert Incubators on a belief he held before it was publicly validated: that the distance between a corporation's documented process and its actual behavior is where real damage happens. Not from malicious intent — from systems that operate exactly as designed, just not as disclosed. If the process isn't accountable, it will eventually do something its owner didn't intend.
That conviction informed every operational system Phil built before it informed a business. It's why Expert Incubators exists — and why it builds AI systems that are documented, testable, and accountable by design.
The Story That Made It Public
On January 13, 2026, WTSP / 10 Tampa Bay — the CBS affiliate covering the Tampa Bay area — published an investigative segment featuring Phil's experience with vehicle data collection and privacy practices. On February 19, 2026, CNN Business ran the story nationally. Phil is named, quoted, and photographed in both. The coverage confirmed publicly what had shaped his founding conviction about corporate data processes and the gap between stated policy and actual practice.
What Expert Incubators Actually Builds
Expert Incubators builds AI-integrated operational systems — not strategy documents, not recommendations. Actual automations connected to a client's existing CRM, scoped to their specific pipeline problems, built in 30–45 day implementation sprints, and handed off with staff training and written documentation.
Phil built these systems inside Expert Incubators first. Every workflow deployed for a client has been tested in a live operational environment. The audit, implementation, and retainer structure exists because that is the sequence that produces a working system — not a presentation.
Who We Work With
Expert Incubators works with owner-operated businesses in industries where customer trust is the product — automotive, roofing, SaaS, window film, and adjacent verticals. Businesses running $500K–$5M in annual revenue with commercial work in the pipeline and manual or absent follow-up systems that are costing them closed deals.
If your pipeline is managed by memory, let's talk.
Book a 20-Minute CallAs featured in CNN Business · As featured on WTSP / 10 Tampa Bay (CBS)